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The Address Hotels + Resorts
Thursday, October 21, 2010
The Address Hotels + Resorts, the five star premium hotel brand launched by Emaar Hospitality Group, brings a new identity to the hospitality and service offering of Dubai and the region. It also marks the integration of Emaar Hospitality Group’s offerings to provide the entire gamut of services including operating hotels and resorts.
The Address features a bouquet of experiences offering a unique essence for business and leisure travellers within its properties. The Address will have a presence in all markets where Emaar Properties has a geographic footprint, starting off with five properties located in Dubai.
These are The Address Downtown Dubai (opened in 2008) and The Address Dubai Mall (opened on September 9, 2009). The Address Hotels + Resorts also assumed the management of The Address Montgomerie Dubai in October 2009, and opened The Address Dubai Marina in November 2009. The brand also manages The Palace - The Old Town, a luxury hotel in Downtown Dubai, which has 242 well-appointed guest rooms and suites.
The Address is a modern brand that focuses on a ‘one size fits one’ strategy where benefits to guests are the priority. Positioning its messaging as ‘where life happens’, The Address Hotels + Resorts offers a more personal and approachable experience to guests in a lifestyle environment, whether it be business, leisure or group travellers. ‘Where life happens’ demonstrates the versatile approach of The Address to servicing every targeted customer – guaranteeing a first-class hospitality experience for every guest.
The Address chooses central locations to offer its customers the best in entertainment, leisure and overall convenience. Diverse on-site food and beverage options, premier health and wellness facilities and iconic attractions in close proximity enhance the overall experience, differentiating it from its competitors. The experience offered is a key driver in the overall messaging of The Address.
Emaar Hospitality Group plans to unveil The Address properties in key cities and tourist destinations in the Middle East and North Africa region, the Indian Subcontinent, Asia, Europe and America over the next ten years. The Address Hotels + Resorts has already expanded to Europe and North Africa through strategic tie-ups.
The Address Hotels + Resorts signed its first international management contract with Azmi Abdelhadi (AAH) Group, a leading Saudi Arabian based business conglomerate, to operate a luxury property within Jnan Amar Polo Retreat, a premium mixed-use development in Marrakech. Scheduled to open in 2012 and spread over 40 hectares, the Jnan Amar Polo Retreat is developed by SIAMA (Morocco), a subsidiary of AAH Group, and is billed to be an exclusive polo spa-retreat that will strengthen high-quality tourism in the region. The Address Hotels will manage the luxury 5 star retreat hotel including the dining facilities, meeting venues, leisure facilities and business lounge, as well as several luxury villas.
The Address Hotels + Resorts entered the European market with a management contract to operate Domaine de Lavagnac, a luxury resort developed by Residence De Lavagnac SARL in Languedoc-Roussillon, South of France. Scheduled to open in 2012, Domaine de Lavagnac is the first five star tourism development in Languedoc and comprises a 17th century chateau that is being transformed into a 70 suite hotel located in close proximity to the Mediterranean coast.
Featuring a spa and golf course, the project will also have 430 serviced residences to be managed by The Address Hotels + Resorts, in addition to gourmet restaurants, a conference centre that can accommodate up to 500 people, leisure facilities, business lounge and luxury residential hamlets that are to open in 2012.
The Address Downtown Dubai, which opened to strong response globally, faces the iconic Burj Khalifa, the world’s tallest building. As the second tallest building in Downtown Dubai, the architecture of the 63-floor hotel is unique and breathtaking, enhancing the mood of the venue as a premier lifestyle destination.
The Address Dubai Mall is a luxury 5-star hotel linked to the world’s largest shopping and entertainment destination – The Dubai Mall. It is strategically located to offer ease of access to many attractions within Downtown Dubai, and opened on September 9, 2009. Both hotels provide stunning views of The Dubai Fountain – the tallest performing fountain in the world.
Opened in November 2009, The Address Dubai Marina, overlooks the world’s largest man-made Marina and has a prime location in one of Dubai’s most popular lifestyle districts, Dubai Marina. Dubai Marina Mall, linked to the hotel, offers 160 retail stores. Dubai Marina Yacht Club, located less than 500 metres away, lends guests an alternative and original venue for dining, relaxing and yachting opportunities.
An idyllic golf retreat, The Address Montgomerie Dubai accomplishes perfect harmony by combining premium golf in sublime surroundings with that of an exclusive retreat with luxury lifestyle amenities. The Address Montgomerie Dubai offers one of the most luxurious golf experiences in the Middle East and is the first operational retreat hotel under The Address Hotels + Resorts portfolio.
Located on The Old Town Island in Downtown Dubai, The Palace - The Old Town is managed and operated by The Address Hotels + Resorts. Open since September 2007, the hotel has 242 well-appointed guestrooms and suites including the imperial suite with an enchanting Middle Eastern ambience. The hotel offers prime views of the world’s tallest tower, Burj Khalifa and The Dubai Fountain, the world’s tallest performing fountain.
Quick Facts
• Five star global hotel brand launched by Emaar Hospitality Group
• Customer-centric focus – personalising the hotel experience
• Unique experiences for business and leisure travellers
• The Address Downtown Dubai is the brand’s flagship hotel property and opened on October 1, 2008
• The Address Dubai Mall opened on September 9, 2009
• The Address Montgomerie Dubai added to The Address Hotels + Resorts portfolio in October 2009
• The most recent addition to the portfolio is The Address Dubai Marina which opened in November 2009
• The Address Hotels + Resorts to open in key regional and international cities in the next decade
• Signed first international management contract with AAH Group, a leading Saudi Arabia-based business conglomerate to open a luxury property within Jnan Amar Polo Retreat in Marrakech
• Expanded to Europe with management contract to operate Domaine de Lavagnac, a luxury resort developed by Residence De Lavagnac SARL in Languedoc-Roussillon, South of France
